Back when I was running my own business, I didn’t realize I had a brand. I had an active website, blog, podcast, Facebook, twitter, and youtube site with all kinds of good information. I was in a place where I was getting a fairly consistent amount of business from my social media efforts and my digital presence.
However, when I decided to close my business, I didn’t realize that I couldn’t just close my brand. My business had been in digital and real world space for almost 10 years. What was even more profound was the brandI had created for myself. I started my blog when I was working for someone. I started all of my other activities as soon as I started my business.
To my surprise, even though I was no longer running my business, I found quite a few people curious about what my next actions were going to be. In my mind, I thought merely closing my doors to my business meant closing the chapters of my life. However, I truly underestimated the impact of the ‘brand’ I had created. Even now, almost 5 years removed from closing the doors to my business, there are people who still follow the different things I do.
Regardless of whether you know it or not, you have a ‘brand’. It is a ‘brand’ that has built trust, confidence, and inspiration from those who have invested in it and invested in you. When you find yourself in the position of making a ‘pivot’ in your life, always remember that your brand comes with you. Make sure you take it upon yourself to see how you can enhance or expand your brand as you make the turns in your life. And, most importantly, never abandon your brand. You worked hard to build it and you should do everything possible to keep it strong.
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