Marketing on your own terms

Marketing used to be billboards and phone book ads. Now it's social media, newsletters, and relationship-building. I’ve been through all of it and this guide can help you avoid the pitfalls I fell into.

👉 Get it now: https://mynameisreeves-shop.fourthwall.com/products/marketing-on-your-own-terms-how-i-built-a-solo-law-practice-by-breaking-the-rules

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Why I’m Not Trying to Make New Friends After 40 (And Why That’s Okay)

Intro: We’ve all heard someone say, “I’m not trying to make new friends.” On the surface, it can sound antisocial or dismissive. But if you’re in your 40s or beyond, that phrase starts to carry a whole new weight. It’s not about shutting people out—it’s about recognizing the power of relationships that have been built over decades. Listen to the Full Podcast Below: Listen to "Friends After 40: Why Your Circle Shrinks But Grows Deep" on Spreaker. Friends from the Beginning of Adulthood Friendships you start in your teens or early 20s come with a different energy. These are the people who were there during your first job, first apartment, first heartbreak, first real success. They were becoming adults alongside you. By the time you reach 40, something strange and powerful happens: You’ve now known those friends longer than you haven’t. That changes everything. Why Foundational Friendships Hit Different at 40+ Friendships at this stage aren’t casual. They’ve survive...

The Danger wasn’t always clear: Navigating Racism as Black Generation X

On July 16, 2025, I posted a video short titled “Black Generation X: The Danger Wasn’t Always Clear.” That post came from a deeply personal place. Growing up as part of Generation X meant stepping into environments where the rules around race and safety weren’t always obvious. When I was younger, my family shielded me from the harshest realities. I lived in communities where I was nurtured and protected. I was also part of the first wave of kids who went from kindergarten through high school entirely in desegregated schools. In that space, I don’t recall any overt instances of racism or bigotry. And while that was a blessing, it also left me unprepared—because I didn’t know what danger looked like when it wasn’t wearing a hood or shouting slurs. Once I left home, the uncertainty began. The Barber Who “Couldn’t” \When I arrived at the University of Tampa in the fall of 1987, I needed a haircut before starting ROTC training. I had just completed Army training that summer, so I was ...

Week in Review: Black Gen X in the Shadows and the Spotlight

Week in Review: Black Gen X in the Shadows and the Spotlight IN THE KNOW with Tony Reeves This past week, I dedicated my daily Shorts to the voices, struggles, and overlooked truths of Black Generation X. We were the first generation to grow up after the Civil Rights Act, but we still faced the burden of racism, stereotypes, and cultural tension. Sometimes, the world said the danger was gone—but we could still feel it. Here’s what this week looked like: 📆 July 11 – When a White Student Said I Was Segregating Myself Reflecting on the tension between integration and identity. 📆 July 12 – No Signs. No Warnings. Just the Same Old Danger A powerful look at the hidden threats Black Gen X still faced. 📆 July 13 – Gen X: Bridging Analog to Digital A generation of transformation—before tech ruled the world. 📆 July 14 – Raised by the Past How the warnings of our parents shaped how we saw the world. 📆 July 15 – Are We Repeating History? Hard questions from a generati...

The Anthony Reeves Experience

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